What makes it special?
The exclusivity in the designs, everything you see here can only be found here. And also, of course, the experience of someone opening the doors of their home to you with this general aesthetics in the space, which is different to what we are used to, since it is a combination between Nordic and Japanese design with pre-Hispanic touches and pieces from La Lagunilla.
This place started with Nordic furniture, through which we intended to provide the serenity of a Japanese garden, but I felt something was missing during the process, and so I completed it with Mexican and Latin elements, which is what gives it a warmer touch and attracts the attention of our clients.
On the other hand, we offer a home or a place to many artists, so they can show their work in the country; there are people creating amazing things and we want to promote them. For example, we are about to receive a group of Uruguayan designers who work in Los Angeles, but are unknown to many people. In conclusion, this is a place for experimenting and discovering things others don’t have.
How do you choose the pieces to be exhibited and sold?
We take good care of the aesthetics, we want for all of it to make sense, to go with this space and IMA’s values, which is also taking care of not becoming too commercial. This is the reason why we work with FRAMA, because this has created a very good balance between sales growth and not becoming mainstream.
We also work in the curatorship along with art galleries like Peana, who send us pieces from different places, yet all of them in accordance with this aesthetic.
Which is the studio’s roadmap?
We want to get involved with interior design by carrying out comprehensive projects, placing our finish on walls, our furniture, tableware and art pieces so everything makes sense; always maintaining our aesthetics in natural materials and fabrics like linen, with a neutral color palette.
We will be attending Zona MACO in February and after that we will be getting new furniture, we will launch our new Home collection and host more dinners and mini concerts. We wish to become a cultural space that promotes contact and conversation among a community with an interest for design and art.
And with this we say goodbye to Bettina and to this space of timeless beauty, where minimalism and simplicity provide us a combination of serenity and inspiration that fills us with creative energy.